by Michelle Leyden Li, Vice President and Head of Global Brand and Marketing
People around the world rely on semiconductor chips every day, 在一天中, 而大多数人甚至都不知道. Chips are everywhere - inside everything from appliances to thermostats, 智能手机到汽车, 从工业设备到医疗设备. 事实上, just one automobile may have as many as 1,500 chips. These incredibly complex feats of human ingenuity power our world, 推动全球经济，丰富真人游戏平台的生活. GlobalFoundries (GF), we know that our role as one of the world’s leading semiconductor chip manufacturers is vital to humanity, 真人游戏平台不能掉以轻心.
事实上, over the last few years we’ve transformed our company to ensure that our customers can rely on us to deliver 创新, feature-rich process technology 解决方案 for manufacturing chip designs, 用于要求最高和需求最大的应用程序. 例如, 如果你有一个支持5g的智能手机, chances are that 5G signal passes through a chip manufactured by GF.
Reliable access to semiconductor chips has also become imperative to countries’ economic and national security. GF is one of only five companies in the world that can manufacture chips at scale for these increasingly complex and vital supply chains, 它是唯一一个拥有全球影响力的公司, providing our customers with unimpeded access to a trusted technology source.
Today, we’ve reached an exciting point in our journey as we introduce a new GF brand. Our new brand is the culmination of our transformation journey and the embodiment of the new GF. 我很高兴能和你分享.
Four essential components make our company and brand story uniquely ours:
First, we are redefining innovation and semiconductor manufacturing. We believe that semiconductor manufacturing innovation is about making chips smarter, 不仅仅是小. 这就是真人游戏平台与客户携手合作的原因, collaborating to develop and manufacture feature-rich 解决方案 that provide the leadership performance vital to many growing markets. 不像compute-centric芯片, feature-rich chips enable specific features such as touchscreens, 流媒体电影和安全的支付, and new generations of these chips will require greater security and lower power consumption even as they enable our customers to push the envelope of innovation. GF innovation and semiconductor manufacturing expertise makes that possible.
其次，真人游戏平台的全球制造足迹优势. GF’s manufacturing facilities are geographically dispersed with large manufacturing centers in North America, 欧洲和亚洲. Our global footprint provides a level of flexibility and accessibility that no other semiconductor manufacturer can offer its customers.
第三，与客户的合作和伙伴关系. We’ve reinvented the customer-supplier dynamic in the semiconductor industry to enable a more tightly aligned partnership. We are leading the transformation to a more evolved “fabless/foundry” model that is predicated on long-term collaboration. It makes it possible for our customers to focus on chip design innovations that advance critical applications, while we focus on process technology feature innovations ensuring that those designs can be manufactured in high volume and within critical time-to-market windows. 这种新模式确保了可预测性, 可重复性, GF和真人游戏平台的客户的可持续发展, 现在哪个比以往任何时候都更重要.
第四，公司内部的多元化. We have the most diverse workforce in the global semiconductor manufacturing industry, which increases our ability to innovate and enables better collaboration with our customers worldwide. GF would not be one of the world’s leading semiconductor companies without the diversity of ideas, 思想和背景那大约15,000 members of our global workforce bring to meeting and exceeding the needs of our customers each and every day.
A new visual identity that represents the new GF while honoring our heritage
GF's new visual identity captures the essence of who we are as a company, 真人游戏平台对社会有什么贡献，如何贡献, 在纪念真人游戏平台的传统的同时:
- 真人游戏平台的标志: our new brand logo is the combination of a logomark and a word mark. The logomark is a reductive design of our two-letter GF name and the reductive nature of the design represents our brand story.
- The left-hand side of the "g" in the logomark is fashioned using a half circle and a quarter circle. The circle shapes are representative of a globe highlighting our global footprint as well as a semiconductor wafer.
- 中间的形状由“g”和“f”共享,象征着伙伴关系和合作, core indicators of the relationships we have with our customers.
- Two squares that define the remainder of the “f” signify the chips, 一个叠在另一个上面, make an equal sign that we use to communicate our brand story.
真人游戏平台的颜色: 真人游戏平台新的视觉标识保留了橙色的使用, allowing GF to retain our earned brand equity in that color, while reflecting our bold personality as well as our optimism and warmth. We have added yellow and purple to our color palette to communicate our warmth and our boldness.
真人游戏平台的视觉图像: our new brand steers away from the industry norm of techie and graphic abstract images, 而是关注GF的范围和人性. These global, people-centric, inspired images reiterate our global footprint and presence.
整体, GF’s new visual identity has been meticulously crafted to be bold, 创新, 邀请和简单. Our brand reflects who we are, highlighting the vital role we play in the world.
事实上, 就在你正在读这篇文章的时候, it’s likely you’re just a few feet away from a chip manufactured by GF. 这是一个真实的故事，也是真人游戏平台的故事.